The concept of YouTube advertising has gained a lot of fame in recent years and as a YouTube user, you may have gone through many of these advertisements. In this article we will try to find the reasons why YouTube advertising is much better than the normal TVC’s. We will look into some major benefits that one can gain by advertising through YouTube.
The Benefits of YouTube Advertising
The reasons why YouTube advertising is better than TVC’s are as follows
- Each month around one billion people log onto YouTube. According to one research these people watch videos worth six billion hours per minute. If we take into consideration these statistics then we can safely say that more traffic and audience can be catered through YouTube as compared to television.
- Though reach is an advantage of YouTube however you need to reach your specific Target Audience. YouTube gives you the option of precision targeting that is very much based on viewing devices, demographics, interests and locations.
- The durability of advertisement is another great advantage of YouTube. Your television advertisements have duration and once the expiry date comes, the advertisements are stopped. There is no expiry date in terms of YouTube and your advertisements can run forever.
- As compared to TVC’s, the budget for YouTube advertising is much lesser. Through mediums like PPV system you can easily set and maintain your weekly budget. You can even set the maximum amount which you would like to pay as per the view.
- The level of engagement with the audience is much higher in YouTube as compared to TVC’s. The chain of community, video access and sharing that exists within YouTube does not exist anywhere else. If some customer of your likes your video or ad, he or she can share it with others on various online platforms.
- Another edge which YouTube Advertising has over TVC’s is that you can measure the success and failure of your advertisement with ease. People usually leave a comment after watching your ad or may like/dislike it. This helps you in determining whether your campaign is successful or not. The kind of check and balance that YouTube provides is not there on other platforms.
- YouTube allows you to adjust your advertisement as per your Target Audience. This adjustment is usually made, when you see that people are following your advertisement.
There are various other advantages of YouTube advertisement as well however the ones which we have mentioned in this particular article are the main ones. If you are new to business and have limited budget then you can surely use YouTube as your potential advertising platform. YouTube itself is a complete science and you have to use the forum regularly in order to know its potential offerings. The product or services that are being offered by you also has a role to play in the success of your advertisement. Weather you go for TVC’s or YouTube, creativity is essential for both.