In the technology world there are few more dangerous and feared words than “obsolete”. This means that whatever you are talking about is a definite has-been and needs to be replaced by something more modern.
Well, in the world of communications and its intimate relationship with technology the once-revolutionary television is losing weight very quickly.
Adding to this, printed media, is becoming almost rare these days.
Read on and find out why and how television and printed media are becoming obsolete for the 21st Century.
This might be the first thing that you notice about television and printed media: people are looking elsewhere. Where is that elsewhere? Well, easy: the screen of their smartphones.
For example, if you bought an ad for your amazing product in one of the trendiest magazines in the niche and paid a lot of money to make yourself be seen by potential buyers but everyone is consuming information from their phone instead of paper, you´re wasting money.
Same thing goes for TV shows and we all know that if they can´t sell the advertisement on their screen or pages, they cannot make a living.
Yes, you guessed it; it is more profitable to put your money on social media advertising rather than doing it on printed publications or TV ads. People are just looking elsewhere.
The Digital Age
Digital age is what we call the era of the non-tangible information and the internet-driven devices.
For example, a pre-digital era way of buying was to get a printed catalog to order a product, a digital era way is Amazon.
The old era was cable TV; the digital age is Netflix, Roku and the rest. The news is that the digital age has given the consumer more control about what they consume and watch than they ever had before.
Because of this, printed media and TV are becoming obsolete because the amount of control you, as a consumer, have on it is way less. Nobody sits down to watch the advertisement between chapters anymore.
DIGITAL ENTERTAINMENT – SISLOVESME
SisLovesMe is an established brand that’s a perfect example of showing why it’s not worth to invest into TV projects anymore. Everyone looking for quality entertainment simply moved to the digital platforms and the Web.
This particular one is adult-themed project featuring the very best of porn with step sisters. As simple as that. As shocking as that. There is no approval needed as long as it’s legal, which is simply perfect to gather unlimited audience. Step siblings home engagements are pretty popular in last years and this is no difference!
Getting Rid Of The Middle Man
The third reason why TV and printed media are becoming obsolete is because the middleman (or woman) was the gatekeeper to massive exposure.
A TV channel could, back in the day, decide the future of an artist, actor or product. They were the ones playing Caesar and giving thumbs up or down to content.
Ever since YouTube and Social Media became massive, the middle man is lacking its old power.
A new game is played with new rules and these almighty characters of the past are no longer a part of it.
It was just a matter of time for humankind to move on in entertainment technology as it has done in virtually all other fields. In this moving forward pressed media and TV are not a part of the equation, so they are soon to perish for being obsolete.
If you are a part of this dying technology, make the move and get out; you´re still on time.