Things are changing very fast in the world around us and same is the case with media. The internet is the main force which has the most serious effect on media. The emergence of internet has changed the entire outlook of the media. However despite of this fact, the traditional media is still very much part and parcel of our lives. As a professional advertiser balance has to be maintained by you as far as both kinds of Media are concerned. This article is more directed towards consumers. In this article we will see how the consumers have been influenced by both kinds of media i: etraditional and new media.
It is believed that the future of advertising in particular lies in New Media. Today most of the consumers are more dependent on new media. The content linked with new media is more accessible as compared to traditional media. The reason is that there are many forums that come under new media. Common advertising mediums that fall under new media are, online streaming, social media advertising and online advertising. With so many platforms at his/her disposal, a customer has far greater access to information through new media.
The traditional media has been used by marketers and advertisers throughout the ages. Most common advertising platforms of traditional media are those of newspaper, magazines, radio and television. For decades, many famous brands and companies have used these platforms to reach consumers or their target audience. Though the effectiveness of traditional media cannot be questioned however it has been noticed that there has been a shift in the trend and companies are moving towards new media.
New and Traditional Media: The importance
As we said in the beginning of this article that internet has played a serious role in the promotion of New Media. Through internet the consumers of today can access any kind of information within seconds which makes new media an ideal tool that can be used by the brands and companies of today. However another truth which has to be accepted is that consumers do spend some part of their time on traditional media platforms as well, which means that advertising through traditional media tools also cannot be ignored.
What’s the way forward for advertisers?
Advertisers have to search out the equilibrium between these two important platforms i: e both new as well as traditional advertising. Advertisers have to become proficient in both the arts. They cannot completely ignore the traditional media as many people still use it today and they surely cannot ignore the innovation which in our case is New Media. Advertisers can also use both kinds of media at the same time. They can effectively use traditional media and inject some new media campaigns in it as well.
The bottom line is that though new Media is gaining far more acceptance in the market due to the number of benefits it is providing however still the importance of traditional media cannot be totally overlooked.