Traditional Media tools: Disadvantages

The world has shifted from the traditional media tools and many businesses are now coming with new advertising and media strategies in order to promote their brands in the market. There is no doubt that there has been a shift in the trend but there must be some disadvantages associated with traditional media tools which have let them down and perhaps these disadvantages are the reason why companies are slowly and gradually not using the traditional media tools as they used them before. In this particular article we will look into the disadvantages of the traditional media tools.


Though television advertisement is a trend which is still followed today and many companies are still using this tool for brand promotion however there are some disadvantages associated with it. The biggest disadvantage is that not everyone can afford television advertisement. Even for big companies, sometimes the cost becomes unbearable. The production cost of such advertisements is also high. The expense of making a good advertisement is also huge. Perhaps this is the reason why many brands go for other options now such as social media advertising and YouTube Marketing.


The biggest demerit of Radio advertising is that through it you cannot capture the national audience. The reason behind this fact is that the exposure time is very less. The duration of normal advertisement is not more than 30 seconds. Since the trend of radio is going down, hence it is hardly a medium worth advertising.

Advertising (Outdoor)

Outdoor advertising is a normal activity nowadays which is done by companies. The most common example of outdoor advertising is billboards. The issue with outdoor advertising is that its exposure time is very less and usually people are unable to get the complete message through them.

Advertising through Magazines

Cost is the main issue as far as advertisement through magazines is concerned. Nowadays the cost of printing and production is very high which makes this kind of advertising very difficult sometimes. The advertisers also charge high as they have to generate a lot of ideas and have to advertise in different magazines.


The lifespan of advertisement through newspaper is also much less. Usually people read the newspaper once. It happens once in a blue moon that a person reads the same newspaper again for the second time on the same day. So if your advertisement is skipped by the customers then that means loss for you both in terms of money as well as time.

These were some of the traditional media tools and their disadvantages. Though these disadvantages can be blamed, however we believe that the boom of non-traditional mediatools like blog and social media etc. have also outclassed the traditional media tools. The companies are shifting towards these non-traditional tools and are using them effectively and efficiently. With the rise in technology, it is believed that a time will come when traditional media tools will become extinct and will get totally replaced by non-traditional tools and ideas.

The importance of internet marketing or new media marketing cannot be ignored in the present circumstances. Well-known analyst like Gartner has revealed that many consumers utilize the mobile internet and social media to study about the products and services before making any purchase.

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